Luxury Travel Newsletter: 100 Avenues

Overview: Curated and designed a monthly newsletter for One Hundred Avenues highlighting new travel itineraries, partner hotel promotions, and exclusive advisor perks—blending storytelling with strategic communication to drive engagement and bookings.

During my internship at the luxury travel agency One Hundred Avenues, one of my core responsibilities was overseeing the creation and execution of the company’s newsletter. I launched the newsletter program using Wix’s native email tools, and later transitioned the process to Flodesk, where I continued writing, formatting, and scheduling content for client distribution.

I wrote all linked blog articles featured in each newsletter, crafted promotional sections in collaboration with partner hotels, and worked to maintain a tone that aligned with the brand’s high-end, personalized feel. Each newsletter blended storytelling with soft-sell promotions to keep clients engaged and informed.

This project reflects just one aspect of my role at One Hundred Avenues, where I contributed to content development, brand communication, and client engagement strategy—more of which is detailed in my experience section.